ISV Central is, in its roots, a marketing tool for ISVs. With membership in ISV Central, you can opt-in to joint marketing campaigns with
other ISVs to bring maximum impact to your business. Here are some possibilities that exist:
- Imagine if ISV Central could exhibit at WPC and ten ISVs could share the cost of the booth. Marketing dollars wisely spent.
- Imagine if several ISVs trained one person to represent all of their products, and sent them to User Group meetings armed with multiple product information to share.
- Imagine if two ISVs collaborate, and we can run data analysis to see correlations between products their customers owns. For instance, Accountable (an ISV) may want to know how many WennSoft (an ISV) customers own both WennSoft’s Job Cost and Accountable’s Anyview IDS. Joint campaigns and target marketing are now real possibilities.
- Imagine if ISVs list go-to marketing campaigns for partnering with VARs in their profiles. These engagements can show which VARs would benefit by teaming up with the ISV on a campaign.
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